Branding and packaging developed for Scruffy & Bean, a natural shampoo bar company founded around quality ingredients, sustainability and cruelty-free values.
The identity was designed to feel natural, rustic and approachable, with a hand-drawn logo style reflecting the personalities behind the brand and the handmade nature of the products. Brown paper packaging and a simple two-colour print system helped keep the look authentic, practical and cost-effective.
Packaging concept for the Redwells Black IPA shampoo bar variant, using bold, simple graphics and a limited colour palette to create a memorable design with a strong handcrafted feel.
Logo and packaging colour variations were also developed across the product line, allowing each shampoo version to have its own distinct identity while maintaining consistency across the wider Scruffy & Bean brand.
A rustic lifestyle product render created to reinforce the handmade and natural qualities of the brand. The scene uses a warm cottage kitchen setting, with raw ingredients and simple styling helping to give the impression of small-batch, home-crafted products made with care and quality natural ingredients.
